Privacy Policy

LG Electronics ("LGE" or "we") is committed to protecting your privacy on the Internet. We believe that it is important for you to know what we do with your personal information. When it comes to consumer data collected electronically, LGE will provide notice, choice, access and security in the ways described below.


1. Introduction seeks to create an experience that gives detailed information on the LGE brand and its various products.

This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of the Site. This privacy policy applies only to information collected on the Site.

LGE reserves the right to add or remove service from its websites and to modify service periodically.

This Site may provide access to websites and links to other services owned and operated by third parties. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use, and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.

2. What information does LGE obtain?

You may access web content without filling in personal information. Nonetheless, when you visit the Site, LGE servers automatically record certain information that the user's web browser sends. This includes:

  • Details of how the user used the web services, such as search queries and URL
  • Internet protocol address
  • Cookies that may identify the user's browser
  • Visiting or posting time and date
  • Browser type and language

The collected and stored information is used solely for the purpose of analyzing web activity and improving customer service.

3. Cookies and other tracking technologies

Our Site (as is common practice) places a "cookie" (a small data file) on your computer's hard drive which allows the server to recognize the computer when it visits again. In addition, we may use Google Analytics, a website analytics service provided by Google, Inc. (“Google”), as described below. Google Analytics lets us measure user interactions with the Site, anonymously tracking actions that the user performs, without sending any identifying information. The information about your use of the Site will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on application activity for the Site operators, LGE.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information of visitors to our Site. We will not associate any data gathered from this Site with any Personally Identifiable Information from any source.

You may disable cookies by activating the setting on your browser that allows you to block cookies. However, if you use your browser settings to disable all cookies you may not be able to access portions of the site or even the entire website itself.

Disabling a cookie or a cookie category does not delete the cookie from your browser. Cookie must be deleted from within the browser.

If you would like to make changes to your cookie settings, it is possible to do so in your browser’s 'Options' or 'Preferences' menu. Alternatively, go to the 'Help' option in your browser for more details.

4. How will LGE use the information it obtain?

We use your information that is collected through the Site primarily for the following purposes:

  • To deliver or provide the service;
  • To allow you access to limited-entry areas of LG websites;
  • To better understand how customers are using the websites
  • To protect and defend our rights and property, including by way of legal proceedings;
  • To comply with regulatory requirements;
  • For internal record keeping.
5. Information Sharing
  • LGE may have to share your data in order to provide you with services that have been requested, or so that we can ensure our services and products are meeting your needs. In addition, LGE may share your data with its affiliates and subsidiaries around the world for the purposes described in this Privacy Policy. The term 'affiliates' or 'subsidiaries' refers to companies who may be using LG name or who operate under common ownership or control – such as LG CNS, or LG Electronics France S.A.R.L.
  • We generally do not share the information we receive as a result of you using the websites with third parties. Please be aware of the following circumstances where we may share such information:
    • When Required by Law. As required by court order or other government/ law enforcement authorities in order to comply with legal process or law;
    • In Connection with Corporate Transactions. In connection with a corporate event, such as a merger or sale of all or part of LGE businesses (including that of a division or subsidiary), where LGE may need to disclose information to a potential buyer and its professional advisers;
    • When Necessary to Protect Our Service. In order to protect and defend our rights and property, including by way of legal proceedings;
    • To Protect Our Users' Personal Safety or Property. In order to protect the personal safety or property of our users or the public
  • We only provide your personal data to third parties if it is necessary to fulfill your request or for related purposes.
6. Collection and Use of Information from Children under the Age of 14
Protecting the privacy of children is important to us. LGE does not knowingly collect or maintain personal information from anyone under the age of 14 or knowingly allow such persons to use company websites. If you are under 14, please do not attempt to register personal information on the LG website. If you are at least 14 but under the age of 18, you must have the permission of your parent or legal guardian to use or access LG websites. If LGE learns that a child under 14 has provided us with any personal information, LGE will promptly delete such personal information.
7. Overseas Transfers
We, our affiliates, subsidiaries, and suppliers may use information (including personal information) in countries other than where you are located in order to improve consumer service and any other purposes outlined in this Privacy Policy. The data protection laws in many of these countries may not offer the same level of protection as those in the country where you are located. However, before transferring your personal information we will take steps to ensure that such information will be afforded the same level of protection. By agreeing to this Privacy Policy you expressly consent to us and our business associates and suppliers processing your data in any jurisdiction, including, without limitation, Republic of Korea and the United States in accordance with this Privacy Policy
8. Third Party Websites
This statement applies solely to information collected on the LG websites. The websites may contain links to other websites. We are not responsible for the privacy practices or the content of these other websites.
9. Assignment
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the information collected via the website.
10. Changes to this Privacy Policy
This Privacy Policy may be updated by LGE from time to time, without notice, although we will inform you of any material changes through an update to the websites, and you will be asked to accept the update. If you do not consent to any updates to this Privacy Policy, some of the service may be restricted.
11. Security
We use commercially reasonable efforts to safeguard the confidentiality of your personal information. Nevertheless, due to the design of the internet, ever-changing technology, and other factors outside of our control, we cannot guarantee that communications between you and the websites will be free from unauthorized access by third parties or that LGE will not be subject to security breaches. We do not accept any responsibility for the disclosure of personal information due to errors in transmission or unauthorized or unlawful acts of third parties or your decision to disclose your personal information. You must also take appropriate steps to keep your password confidential and change it regularly.
12. Governing Law/Venue/Forum
Except to the extent prohibited by local law, any dispute arising out of or in connection with this Agreement, shall be: (i) referred to and finally resolved by arbitration under the Rules of the Korean Commercial Arbitration Board (ii) where the number of arbitrators shall be three, (iii) the seat, or legal place, of arbitration shall be Seoul, South Korea, (iv) the language to be used in the arbitral proceedings shall be English and (v) the governing law of the contract shall be the substantive law of the Republic of Korea.